Videos have always been interesting to watch, and the arrival of YouTube has made video content even more popular over the last decade.
Video is currently the most powerful marketing tool, and it will continue to rule the market in the future.
Videos are revolutionary; they can provide you with so much information in a short time and also keep you entertained. That’s why they have a better reach and engagement than other types of content.
Statistics show that 63% of marketers have begun utilizing video content to promote their products and services on the internet. And among them, 82% of marketers have seen a significant difference after using video content. They have not only experienced better reach and engagement but also a great ROI. So, adding video content to your marketing strategy is necessary to keep up with the market.
However, some marketers in the industry do not utilize video content because they find the whole process overwhelming and don’t think it will bring any huge change in their overall growth.
After reading this article, you will have all the great reasons to create videos and market them online for a better future for your business.
Videos Boost Conversions and Sales
Let’s start with the obvious – videos can make you earn more money than usual. Research shows that using a video on the landing page of your website can help increase the conversion rate up to 80%. Your brand’s category doesn’t matter; a video will bring a significant change in the sales regardless of the category, as 74% of the audience buy a product after the influence of an explainer video. Videos help the audiences make better and quicker decisions about their purchase.
Videos Have Great ROI
The cost of production is one of the many reasons why many business owners are still not getting started with video marketing. Of course, video marketing can be a bit expensive, but there are various ways to cut down the budget. Creating videos is becoming affordable due to its high demand, and you can make it budget-friendly by using an online video editor to edit videos. So, you can get most of the tasks done by yourself and cut down extra costs with some effort and practice. If your videos get the limelight, you will get good returns on your investment. 83% of the marketers who have invested in video marketing say that videos provide good ROI. Therefore, it’s always a win-win situation because, in the era of social media, your videos don’t need to be perfect; they have to be engaging and informative enough to attract audiences.
Videos Help Build Trust
Trust is a very important thing in business, and it’s impossible to grow without earning the trust of your audience and customers. The whole concept of content marketing is to earn the valuable trust of people. And video content is the kind of content that people trust the most because they believe in what they see.
When you create videos regarding a particular product, you won’t need to exaggerate things, unlike other types of content. That’s because the users will see the truth, and that will sometimes be enough for them to trust your products and purchase them. 57% of customers agree that they get the confidence to buy a certain product online after watching a video about it.
Google Loves Videos
Video content for marketing may be only up to 3 or 4 minutes long, but they are engaging enough to make audiences click another video after finishing that one to gather more information. And that’s how a user stays on your website for a longer time and signals Google that your website contains good content. Google is 53% more likely to display your website if it includes video content.
Ensure to optimize your video content on YouTube for SEO. Always write a title that explains the topic of the video and put appropriate keywords in the description. You can also include a link containing your official website in the description box to drive traffic there.
Videos are Appealing to Mobile Users
Videos are mobile’s best friends as statistics show that 90% of users watch videos on their phones. Most consumers of YouTube are mobile users, and consumption grows each year rapidly as more people invest in phones. They make users feel a sense of personal connection to the video and are much more convenient.
Videos Can Explain Better
People’s attention span is gradually decreasing, and most of them will simply ignore a long blog post even if it says every little detail about a product or service. That’s not the case with videos because videos can provide so much information in a couple of minutes.
Only in a video can you demonstrate a product and talk about its features simultaneously. And sometimes, you won’t even need to speak in an explainer video to explain a certain product. You can simply use the product in front of the camera, and that will be enough to explain to the audience how a product works.
As previously mentioned, 83% of customers have said that videos make them make smarter decisions about a product. If you have a topic that is hard to explain, you can create animated videos to ease the process. Animated videos are also very exciting to watch and can contain an equal amount of information.
Videos Can Engage Even the Laziest Buyers
Not everyone will read long blog posts, but even the lazy ones will click on a 3-minute video to learn something about a specific topic. That’s what makes videos stand out, as it is easy to consume them and keep you engaged. However, making a video engaging is a task many tend to avoid.
The lazy buyers will simply click on another video if they find a video boring after the first few seconds. The ‘saving the best for the last’ concept doesn’t work here; you have to make sure that the entire video engages the audience.
Videos Encourage Social Shares
The rise of social media has changed the world of marketing. The story behind a video matters much more than the production. If a video tells a relatable story to the audience, it is likely to get a higher number of responses and shares. 76% of social media users said they would share brand content with their acquaintances if they find it entertaining. Connecting with the audience is as important as sharing information to grow customers.
Video marketing is ruling social media platforms and will continue doing the same in the foreseeable future. More and more businesses create videos to market their products and services online.
Video marketing is becoming affordable due to its high demand, and you can make it even cheaper by using an online video maker to edit videos. This is your sign to start video marketing today to change the future of your business.
